Category: Clients

Introduction:

Real Estate Lawyer Ottawa (RELO) is a prominent law firm specializing in real estate law, serving clients in the Ottawa area. With a strong reputation for providing top-notch legal advice and services, RELO aimed to revamp its website to reflect its expertise and attract new clients. This case study demonstrates the strategies used to achieve these goals, as well as the results and impact on the firm’s online presence.

Problem:

RELO’s existing website was outdated, difficult to navigate, and lacked visual appeal. The site’s content was not well-structured, making it challenging for potential clients to find relevant information. Additionally, the website was not mobile-responsive, hindering its usability on various devices.

Goals:

1. Enhance the website’s visual design, reflecting RELO’s professional image

2. Improve site navigation and content structure for a seamless user experience

3. Optimize the website for mobile devices, ensuring responsiveness across platforms

4. Increase conversion rates through effective call-to-action (CTA) elements

5. Improve search engine visibility and organic traffic

Design Process:

The design process involved multiple stages to ensure a well-crafted website that meets RELO’s objectives. These stages included discovery, wireframing and prototyping, visual design, development, content strategy, and testing and launch.

1. Discovery

We began by understanding RELO’s target audience, services, and unique selling propositions. This informed our design decisions and content strategy to cater to the needs of potential clients.

2. Wireframing and Prototyping

We created wireframes and prototypes to establish the website’s layout, focusing on user experience and content hierarchy. This allowed us to gather feedback from RELO’s stakeholders and make necessary adjustments before proceeding with the design.

3. Visual Design

We selected a clean, professional, and modern design that aligned with RELO’s brand identity. We used high-quality images, custom icons, and a consistent color palette to create an appealing visual experience.

4. Development

Our development team coded the responsive website, ensuring compatibility across various devices and screen sizes. We also optimized the website for search engines and implemented essential SEO best practices.

5. Content Strategy

We restructured the website content to ensure easy navigation and quick access to information. We created clear headings, concise paragraphs, and bullet points to present the content in an easily digestible format.

6. Testing and Launch

Before launching the website, we conducted thorough testing, ensuring its functionality and responsiveness across different browsers and devices. After making final adjustments, we launched the new website.

Results:

The redesigned website yielded positive results in several areas, such as improved user experience, increased mobile traffic, enhanced conversion rates, improved search engine visibility, and positive feedback from clients.

1. Improved User Experience

The redesigned website now offers a seamless experience for visitors, with easy navigation and a clear content structure. This has led to an increase in the average time users spend on the site.

2. Increased Mobile Traffic

Since the new website is mobile-responsive, there has been a significant increase in mobile users accessing the site, accounting for over 50% of the total traffic.

3. Enhanced Conversion Rates

The strategic placement of CTA buttons and contact forms has led to a 30% increase in conversion rates, generating more leads for RELO.

4. Improved Search Engine Visibility

The website’s SEO optimization has resulted in a 45% increase in organic traffic, with the firm ranking higher on search engines for relevant keywords.

5. Positive Feedback

RELO’s stakeholders have reported positive feedback from clients, who appreciate the website’s professional appearance and ease of use.

Conclusion:

The redesigned Real Estate Lawyer Ottawa website successfully achieved its objectives, providing an enhanced user experience, increased conversions, and improved search engine visibility. By understanding the client’s goals and target audience, we were able to create a website that not only reflects RELO’s professionalism and expertise but also serves as an effective tool for lead generation and business growth. Check out RealEstateLawyerOttawa

Background

Our web design company recently had the pleasure of working with a fashion and beauty blog called “Deets4Style”. The blog was created by two young entrepreneurs, who were passionate about sharing their knowledge and experience in the fashion and beauty industry. While the blog had a loyal following, the owners wanted to increase their website traffic and engagement, and create a more professional look and feel for their site.

The Challenge

The owners of Chic and Glossy wanted to create a website that was visually appealing, easy to navigate, and mobile-friendly. They also wanted to increase their website traffic and engagement, and make sure that their content was reaching the right audience. Additionally, they needed to improve their website’s SEO to rank higher in search engine results.

Our Approach

Our team began by analyzing the client’s website and identifying the areas that needed improvement. We worked closely with the owners to understand their brand identity and goals, and developed a strategy to help them achieve their objectives.

Design

We started by creating a modern and visually appealing design that reflected the client’s brand identity. Our design team created a layout that was clean and professional, with a focus on high-quality images and typography that would help the blog stand out in a crowded marketplace.

Functionality

In addition to the design, we worked to improve the functionality of the website. We integrated a responsive design that ensured the website was mobile-friendly, so that users could access it easily on any device. We also made the website easy to navigate, with clear categories and tags that allowed users to find content quickly and easily.

Content Optimization

To help the client rank higher in search engine results, we conducted keyword research and optimized the blog’s content for search engines. We also developed a content marketing plan that included regular blog posts, social media updates, and email newsletters to keep the audience engaged and interested in the blog’s content.

Results

Since the launch of the redesigned website, the client has seen a significant increase in website traffic and engagement. The new design and improved functionality have made it easier for users to access and navigate the website, leading to longer session times and increased pageviews. In addition, the SEO optimization has helped the blog rank higher in search engine results, resulting in more organic traffic.

The client has also reported an increase in social media followers and email subscribers, which is a testament to the success of our content marketing strategy. The improved website design has also helped the blog attract new sponsors and collaborators, which has helped to increase revenue.

Conclusion

Our work with Deets4Style is a perfect example of how a website redesign and optimization can help businesses increase website traffic and engagement, and achieve their business goals. By taking a comprehensive approach to website design, functionality, and content optimization, we were able to help the client achieve long-term success.

At our web design company, we believe that a great website is not just about aesthetics, but also about delivering the right user experience and driving business growth. Our work with Deets4Style is a testament to this belief, and we continue to work closely with the client to ensure that their website remains up-to-date and relevant, and continues to attract and engage their audience.

As a web design company, we pride ourselves on delivering top-notch design and development services to help our clients grow their businesses. One of our recent clients, Complete Real Estate Pros, came to us in search of a website redesign that would help them stand out in a highly competitive industry. Here is how we helped them achieve their goals.

Background

Complete Real Estate Pros is a real estate brokerage based in Ottawa Ontario that specializes in commercial and residential real estate sales and leasing. They have been in business for over a decade, and have a reputation for providing excellent customer service and personalized attention to their clients.

The Challenge

Despite their long-standing reputation in the industry, Complete Real Estate Pros was struggling to stand out in a highly competitive market. Their old website was outdated and lacked the functionality needed to effectively showcase their properties and services. As a result, they were losing potential clients to competitors with more modern and user-friendly websites.

Our Approach

Our team began by conducting a thorough analysis of the client’s needs and identifying the areas of their website that required improvement. We worked closely with the client to understand their brand identity and goals, and used this information to create a website that would effectively represent their business and attract new clients.

Design

We started by developing a modern and visually appealing design that would help Complete Real Estate Pros stand out in a crowded marketplace. Our design team created a layout that was both user-friendly and aesthetically pleasing, with a focus on showcasing the client’s properties and services in the best possible light.

Functionality

In addition to the design, we also worked to improve the functionality of the website. We integrated a powerful property search function that allowed users to easily search for properties based on specific criteria, such as location, price, and property type. We also added detailed property listings that included high-quality images, virtual tours, and other essential information for potential buyers or renters.

Mobile Responsiveness

With an increasing number of people accessing websites on their mobile devices, we made sure that the website was mobile-responsive, which means that it would automatically adjust to fit the size of the user’s screen. This ensured that potential clients could easily access the website and view properties on their smartphones and tablets.

SEO

To help increase traffic to the client’s website, we also implemented a comprehensive search engine optimization (SEO) strategy. This included optimizing the website’s content and structure for search engines, conducting keyword research to identify high-traffic keywords related to the client’s business, and developing a content marketing plan to attract inbound links and social media shares.

Results

The new website we developed for Complete Real Estate Pros has been a resounding success. The modern design and user-friendly interface have helped the client stand out in a crowded marketplace, and the powerful property search function has made it easy for potential clients to find the properties they are interested in. As a result, the client has seen a significant increase in website traffic and has attracted a steady stream of new clients.

In addition, the website’s mobile responsiveness has helped to further boost traffic and engagement, as more and more people are accessing the website on their mobile devices. The comprehensive SEO strategy we implemented has also helped to increase the client’s online visibility and attract more organic traffic to the website.

The client has been extremely pleased with the results of our work, and has reported a significant increase in business since the launch of the new website. They have also received numerous compliments from clients and colleagues about the quality of the website and its ease of use.

Conclusion

At our web design company, we take pride in our ability to help businesses achieve their goals through effective website design and development. Our work with Complete Real Estate Pros is a perfect example of how we can help our clients stand out in a crowded marketplace and attract new business. By taking a comprehensive approach to website design and development, we were able to create a website that not only looked great, but also functioned well and was optimized for search engines. We believe that a great website is not just about aesthetics, but also about delivering the right user experience and driving business growth.

We continue to work closely with Complete Real Estate Pros to ensure that their website remains up-to-date and relevant, and that it continues to attract new clients and generate leads. Our goal is to help our clients achieve long-term success, and we believe that the website we developed for Complete Real Estate Pros is a testament to our commitment to delivering top-notch design and development services.

Top Rankin Mortgages is a mortgage broker company that provides tailored mortgage solutions to individuals and businesses. As a company that deals with people’s finances, Top Rankin Mortgages knew that having a professional and trustworthy online presence was crucial to their success. That’s why they turned to our web design company for help.

At the beginning of the project, our team had a consultation with Top Rankin Mortgages to understand their vision and goals for their website. We wanted to ensure that we created a website that not only looked great but also effectively communicated the values and services of Top Rankin Mortgages to their clients.

One of the biggest challenges was to make the website stand out from other mortgage broker websites, which are often seen as dull and overly corporate. We knew that Top Rankin Mortgages was different from other mortgage brokers and we wanted their website to reflect that. Our team proposed a modern and minimalist design that was clean and uncluttered, which would allow their content to take center stage.

We began by creating a wireframe, which is a visual guide that outlines the structure and layout of a website. The wireframe was designed to be responsive, meaning that the website would look great on any device, including desktops, tablets, and mobile phones. We also made sure to include call-to-action buttons and easy-to-use navigation, so that visitors to the site could easily find what they were looking for and take action.

Once the wireframe was approved, we began the process of designing the website. We worked closely with Top Rankin Mortgages to select a color palette that reflected their brand, and we used high-quality images that showcased the firm’s services and expertise. We also made sure that the website was easy to read, with clear and concise text that communicated the benefits of working with Top Rankin Mortgages.

In addition to the website design, our team also focused on creating an effective search engine optimization (SEO) strategy. SEO is a crucial aspect of any website, as it determines how easily a website can be found by search engines. We conducted extensive keyword research to identify the most relevant keywords for Top Rankin Mortgages, and we optimized the website’s content and structure to ensure that it ranked highly in search engine results.

The website was launched in a timely manner and Top Rankin Mortgages was delighted with the final product. The website was clean, modern, and reflected the firm’s values and expertise. We were also pleased to see that the website was performing well in search engine results, which meant that more potential clients were able to find Top Rankin Mortgages online.

After the website was launched, our team continued to work with Top Rankin Mortgages to provide ongoing support and maintenance. We regularly updated the website’s content to keep it fresh and engaging, and we also monitored its performance to ensure that it continued to rank highly in search engine results. We also provided training to Top Rankin Mortgages on how to use the website’s content management system, so that they could easily make changes and updates to the site as needed.

The success of the website was evident when Top Rankin Mortgages received positive feedback from their clients. Clients praised the website’s clean and modern design, as well as its ease of use and helpful content. The website became an effective tool for Top Rankin Mortgages to communicate their services to potential clients, and it helped to establish their credibility and professionalism in the mortgage industry.

In conclusion, our web design company was able to help Top Rankin Mortgages achieve their goal of creating a professional and trustworthy online presence. By working closely with Top Rankin Mortgages, we were able to create a website that effectively communicated the values and services of the firm, while also standing out from other mortgage broker websites. The website was easy to use, optimized for search engines, and provided an excellent user experience for potential clients.

At our web design company, we understand the importance of creating a website that not only looks great but also effectively communicates the values and services of a business. We know that a website is often the first point of contact between a business and its potential clients, and it can have a significant impact on the impression that a business makes.

If you’re looking to establish a strong online presence for your business, our team at the web design company can help. We offer a range of web design and development services that are tailored to the specific needs of your business. We take the time to get to know our clients and their vision for their website, and we work closely with them to create a website that meets their specific needs and goals.

We also offer ongoing support and maintenance to ensure that our clients’ websites continue to perform well and provide value to their businesses. Our team of experienced web designers and developers are dedicated to creating websites that are not only visually stunning but also highly functional, user-friendly, and optimized for search engines.

In today’s digital age, having a professional and effective website is crucial to the success of any business. If you’re looking to create a website that stands out from the competition and effectively communicates the values and services of your business, contact us today to learn more about how we can help. Let us help you take your online presence to the next level!