Introduction:
Real Estate Lawyer Ottawa (RELO) is a prominent law firm specializing in real estate law, serving clients in the Ottawa area. With a strong reputation for providing top-notch legal advice and services, RELO aimed to revamp its website to reflect its expertise and attract new clients. This case study demonstrates the strategies used to achieve these goals, as well as the results and impact on the firm’s online presence.
Problem:
RELO’s existing website was outdated, difficult to navigate, and lacked visual appeal. The site’s content was not well-structured, making it challenging for potential clients to find relevant information. Additionally, the website was not mobile-responsive, hindering its usability on various devices.
Goals:
1. Enhance the website’s visual design, reflecting RELO’s professional image
2. Improve site navigation and content structure for a seamless user experience
3. Optimize the website for mobile devices, ensuring responsiveness across platforms
4. Increase conversion rates through effective call-to-action (CTA) elements
5. Improve search engine visibility and organic traffic
Design Process:
The design process involved multiple stages to ensure a well-crafted website that meets RELO’s objectives. These stages included discovery, wireframing and prototyping, visual design, development, content strategy, and testing and launch.
1. Discovery
We began by understanding RELO’s target audience, services, and unique selling propositions. This informed our design decisions and content strategy to cater to the needs of potential clients.
2. Wireframing and Prototyping
We created wireframes and prototypes to establish the website’s layout, focusing on user experience and content hierarchy. This allowed us to gather feedback from RELO’s stakeholders and make necessary adjustments before proceeding with the design.
3. Visual Design
We selected a clean, professional, and modern design that aligned with RELO’s brand identity. We used high-quality images, custom icons, and a consistent color palette to create an appealing visual experience.
4. Development
Our development team coded the responsive website, ensuring compatibility across various devices and screen sizes. We also optimized the website for search engines and implemented essential SEO best practices.
5. Content Strategy
We restructured the website content to ensure easy navigation and quick access to information. We created clear headings, concise paragraphs, and bullet points to present the content in an easily digestible format.
6. Testing and Launch
Before launching the website, we conducted thorough testing, ensuring its functionality and responsiveness across different browsers and devices. After making final adjustments, we launched the new website.
Results:
The redesigned website yielded positive results in several areas, such as improved user experience, increased mobile traffic, enhanced conversion rates, improved search engine visibility, and positive feedback from clients.
1. Improved User Experience
The redesigned website now offers a seamless experience for visitors, with easy navigation and a clear content structure. This has led to an increase in the average time users spend on the site.
2. Increased Mobile Traffic
Since the new website is mobile-responsive, there has been a significant increase in mobile users accessing the site, accounting for over 50% of the total traffic.
3. Enhanced Conversion Rates
The strategic placement of CTA buttons and contact forms has led to a 30% increase in conversion rates, generating more leads for RELO.
4. Improved Search Engine Visibility
The website’s SEO optimization has resulted in a 45% increase in organic traffic, with the firm ranking higher on search engines for relevant keywords.
5. Positive Feedback
RELO’s stakeholders have reported positive feedback from clients, who appreciate the website’s professional appearance and ease of use.
Conclusion:
The redesigned Real Estate Lawyer Ottawa website successfully achieved its objectives, providing an enhanced user experience, increased conversions, and improved search engine visibility. By understanding the client’s goals and target audience, we were able to create a website that not only reflects RELO’s professionalism and expertise but also serves as an effective tool for lead generation and business growth. Check out RealEstateLawyerOttawa
