Hip Pocket Designs

Carlita PMU

In this case study, we will be exploring how a professionally designed website can make a huge difference for businesses. To illustrate this point, we’ll be taking a look at the case study of Carlita PMU, an advanced permanent makeup and microblading studio in Ottawa, Canada.

About the project

Before Carlita PMU approached us for web design services, they had very little online presence. They did have a website, but its rudimentary design and outdated content weren’t enough to make them stand out from their competitors. As such, they were struggling to attract new customers and retain their existing ones.

Our Approach

We started the project by conducting an in-depth analysis of their business objectives and goals as well as their target audience and industry trends. Using this information, we then created a comprehensive strategy tailored to their needs. We also developed a custom web design that was modern yet timeless and featured clear navigation and engaging visuals that highlighted the unique services offered by Carlita PMU.

The Results

After launching the redesigned site, our client saw an immediate improvement in their online visibility as well as an increase in the number of leads generated through their website. Additionally, the new website provided them with improved control over their digital presence and allowed them to more easily manage content updates without relying on third-party developers.


As illustrated by the success of Carlita PMU’s website redesign project, having a professionally designed website can be instrumental in helping businesses achieve greater success online. A web design agency like Metric Marketing can help you create an aesthetically pleasing website with engaging visuals and optimized content that will help you stand out from your competitors while also increasing your leads and conversions. Take your business to the next level with Hip Pocket Designs today! Check out their website here Carlita.ca